According to several estimates, about 1 billion people now use the Internet. You job is to interest 0.00001 of them in your Micro-ISV’s product. 1 Billion exactly? Of course not, but if you look at the stats at www.clickz.com and at www.internetworldstats.com, about a billion people, give or take a New Zealand, is a good ballpark number.
That’s a very, very big ballpark, or more precisely, global digital market one click away from your purchase button.
Your challenge as a micro-ISV is to find say 0.00001 of those users (10,000) and find a problem that they 1) have, 2) don’t want to have and most importantly, 3) will pay money not to have. Then do that a few dozen times. Narrow is good. Narrow is relevant.
When I first started selling my first Micro-ISV application, MasterList Professional, I made the mistake of trying to reach too many people. Now, I’m finding ways to make MLP relevant to very specific, very narrow little tiny markets. It’s too soon to tell what results I’ll have, but as the saying goes, a 0.00001 here, a 0.00001 there, and soon you’re talking real money!