Forbes has an article titled Sales Lessons for Tongue-Tied Techies that looks at where highly technical entrepreneurs need to focus their attention when they must sell their product.
The following quote from the article will probably hit home for many of us:
Rather than get an iteration of the software up and running, Banerjee and his team of Ph.D. students kept adding more bells and whistles every time a potential customer so much as mused about them. “We love solving problems, and these were cool problems to solve,” he says. “I couldn’t say no.” All that extra tweaking delayed the project by six months and upped the development costs by 50%.
Banerjee’s lesson: “Build spaceship one before spaceship two.”