Facing a shrinking market


In about 5 years, Handmark Inc. has gone from having 40% of the PDA software market to having to completely reinvent themselves in the face of shifting technology. With the introduction of more robust cell phones, the Blackberry and other “smart phones”, Handmark is now shifting their focus to the wireless market as the PDA market shrinks. In the article on KansasCity.com, Handmark execs tell that they will now focus on distributing software via the wireless network as opposed to brick and mortar stores and that they will be a big player in niche markets as opposed to the more competitive ringtone and entertainment markets.

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Facing a shrinking market


In about 5 years, Handmark Inc. has gone from having 40% of the PDA software market to having to completely reinvent themselves in the face of shifting technology. With the introduction of more robust cell phones, the Blackberry and other “smart phones”, Handmark is now shifting their focus to the wireless market as the PDA market shrinks. In the article on KansasCity.com, Handmark execs tell that they will now focus on distributing software via the wireless network as opposed to brick and mortar stores and that they will be a big player in niche markets as opposed to the more competitive ringtone and entertainment markets.

Comments are closed.

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