This is certainly not news to the microISV crowd but MSNBC is touting the growth of the casual games industry.  Electronic Arts is getting in on the action by forming a casual games division within their organization.

In June, a reorganization at Electronic Arts saw the creation of four separate units, including a new casual division that will focus on the company’s mobile and mass-market efforts.

Would you have turned down an offer of $1.5 million and a car of your choice?
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