For a lot of developers, coming up with a name for your software or your business quickly becomes an exercise in frustration. An article on StartupJournal takes a look at the name game that many businesses go through when trying to create a new brand. Their take on it is ultimately,
A little less attention to branding — and a little more to the beef underneath the brand — makes all the difference.
For a lot of developers, coming up with a name for your software or your business quickly becomes an exercise in frustration. An article on StartupJournal takes a look at the name game that many businesses go through when trying to create a new brand. Their take on it is ultimately,
A little less attention to branding — and a little more to the beef underneath the brand — makes all the difference.
Naming is really hard. My last venture with a friend of mine was a disaster naming-wise. We had to change the name of our software and company a couple times.
Now with my current company, I think I’ve found a decent product name (PaxRendus) but my company name I’m wishing I didn’t choose (Archonus).
henning
When it comes to products, I’m a fan of naming it what it does. For example…
Microsoft Access? Access to what? I’m confused.
Microsoft SQL Server? Aaaah, it serves SQL. Of course.
Adobe PageMaker? Aaaah, it makes pages. Of course.
Adobe Acrobat? What the?!?!
You get the idea. One of these days I’ll release a product with a perfectly boring name like Training Manager or Bread Slicer. And nobody will ever wonder what it does. 
Finding your name
via microISV.com:
For a lot of developers, coming up with a name for your software or your business quickly becomes an exercise in frustration. An article on StartupJournal takes a look at the name game that many businesses go through when trying to c…
March 10th, 2005 at 5:05 pm
Naming is really hard. My last venture with a friend of mine was a disaster naming-wise. We had to change the name of our software and company a couple times.
Now with my current company, I think I’ve found a decent product name (PaxRendus) but my company name I’m wishing I didn’t choose (Archonus).
henning
March 27th, 2005 at 1:29 am
When it comes to products, I’m a fan of naming it what it does. For example…
Microsoft Access? Access to what? I’m confused.
Microsoft SQL Server? Aaaah, it serves SQL. Of course.
Adobe PageMaker? Aaaah, it makes pages. Of course.
Adobe Acrobat? What the?!?!
You get the idea. One of these days I’ll release a product with a perfectly boring name like Training Manager or Bread Slicer. And nobody will ever wonder what it does.
March 31st, 2005 at 9:07 am
Finding your name
via microISV.com:
For a lot of developers, coming up with a name for your software or your business quickly becomes an exercise in frustration. An article on StartupJournal takes a look at the name game that many businesses go through when trying to c…