Back in April 2003, Carl D. Howe of Blackfriars Inc wrote that the time had come for software companies to offer warranties. His choice to compare the purchase of a $100,000 Mercedes to the purchase of $100,000 enterprise software is not really a fair comparison but I get the point he’s trying to make. The suggestions made in the article now seem dated but its an interesting idea.
What do you think, is a warranty just a formalized support agreement? Is there anything more that you could provide with a formal warranty than what you’re already doing?