Comments on: Shareware marketing with Google Adwords http://www.microisv.com/archives/2004/11/19/adwords/ a community for independent software developers Fri, 05 Jun 2026 03:58:11 +0000 http://wordpress.org/?v=2.0.4 by: Tony Edgecombe http://www.microisv.com/archives/2004/11/19/adwords/#comment-61 Thu, 23 Dec 2004 09:05:17 +0000 http://www.microisv.com/archives/2004/11/19/adwords/#comment-61 I have one Ebay ad that appears on my top keywords but it quickly floated to the bottom of the list as it obviously has nothing to do with what is being searched for. Ultimately Google will sort out any problems here because they are driven by the relevance of the ads. If the relevance of the clicked ads wasn't high nobody would click on them and they would have a serious revenue problem. I have one Ebay ad that appears on my top keywords but it quickly floated to the bottom of the list as it obviously has nothing to do with what is being searched for.

Ultimately Google will sort out any problems here because they are driven by the relevance of the ads. If the relevance of the clicked ads wasn’t high nobody would click on them and they would have a serious revenue problem.

]]> by: Seun Osewa http://www.microisv.com/archives/2004/11/19/adwords/#comment-29 Mon, 22 Nov 2004 19:09:44 +0000 http://www.microisv.com/archives/2004/11/19/adwords/#comment-29 Don't forget that google's algorithm automatically ranks well performing ads higher than those not getting any clickthroughs. If auto-generated ads are not relevant to those keywords then they will be clicked less, shown less often and eventually be dropped. Ideally. Spam, by it's very nature, usually has the lowest clickthrough rates in whatever form. Don’t forget that google’s algorithm automatically ranks well performing ads higher than those not getting any clickthroughs. If auto-generated ads are not relevant to those keywords then they will be clicked less, shown less often and eventually be dropped. Ideally. Spam, by it’s very nature, usually has the lowest clickthrough rates in whatever form.

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